Introducing: Apple Accessories, Our First Vertical
posted ago by ben kaufman
Today, Quirky plans to show the world just what our invention machine can do.
Since 2009, we’ve evaluated products through a single, generalized process. This structure worked great within a smaller community and company, but as our membership has grown into the hundreds of thousands and our capabilities have expanded, the need for a more focused system has become clear.
Last week, in the midst of all that press coverage, I promised that we would improve our community engagement, the quality of our content, and the pace at which we operate, via the introduction of vertical categories and communities. It’s happening.
When deciding which product verticals to launch first, we used one simple measure: which categories of consumer interest have the most compelling online communities that can power their own invention machines? From experience, I can say with great conviction that the world of Apple is home to some of the most aggressive, passionate, tenacious and super-knowledgeable community members around.
So, beginning today, we are committing to launch one brand new accessory product per week, with the help of Apple fans around the world. Beyond that, we will work to produce compelling content, and great tools that Apple folks can use to hang out and talk about their favorite products and dream accessories.
Which brings us to this: Now that the iPhone 5 specs have dropped, the old accessories won’t work with the new iPhone. So we’re going to invent new accessories — right now. It’s going to be a crazy, round-the-clock invention push, and 72 hours from now our first products will be ready to go into production. Seriously, this is how we roll at Quirky.
Here’s how the rest of the week will play out:
- Starting now, ideas can be submitted to the new Apple Accessories category for free.
- Tomorrow at 7pm ET, we’ll be holding a special Eval to choose the Accessories we’ll be developing.
- Immediately following Eval, we’ll begin an all-night design event and keep designing until we have products ready to go on Friday night.
The launch of this project (and specifically the events that close out this week) is a bit of a throwback for me, having first run a live 24-hour product design sprint at mophie after a Steve Jobs keynote in September 2006, and another shortly after the launch of Quirky in September 2009 (see PowerCurl). These events produce great products, and are amazingly inspirational to watch.
We’re thrilled that our good friends at Fab have agreed to partner with us to launch this category and our first few products on their site. They’re awesome, aren’t they?
Today marks the beginning of the deployment of our first new invention machine. It’s yours, Apple people. Treat it well.
We’re Developing a Line of Apple Accessories… Overnight
Demystified: Why Do Phone Cases Cost So Much?
The World of Accessories: A Level Playing Field
Surveying the Competitive Landscape
The Dock is Dead. Long Live the Dock.
The Keys to a Successful Accessory Line