The End of Sales Influence, and a New Beginning
posted ago by baron
Since phasing out the role of pre-sale influence in October of 2011, Quirky has offered a retail-oriented category of influence with the unambiguous title “Sales”. The role of this category is to help drive direct sales following a product’s retail debut: members who had participated in a product’s development would get the chance to purchase that product during its first two weeks in the shop, receiving a portion of influence in exchange.
Our intention in offering this influence was to reward users who supported an invention during its formative retail period, and hey, who doesn’t like saying “thank you” to someone for endorsing their product? However, as company that uses the term “makers” with pride, selecting and designing innovative products will always be our top priority, and as we’ve searched for ways to promote participation in development projects, it became clear that we needed to allocate more influence towards these rounds to affect the changes we wanted to see.
Because of this, the Quirky staff have decided to discontinue the allocation of Sales influence (this change will take effect immediately). Instead, this influence will be directly allocated towards development projects, such as community design and refine phases, and any leftover influence not used during development will be assigned to the evaluation phase. This change is not intended to punish or marginalize members who support Quirky at retail: on the contrary, you guys have done an incredible job, and initiatives such as the new social sales system and scan-based trading are intended to help you play a bigger role in driving Quirky’s sales, and being rightly rewarded for your efforts. However, the role of influence is to reward members who help bring a product concept from sketch to store, and this consolidation of influence is intended to emphasize that point, and to better compensate users who apply their hard work and know-how to refining our designs.
We hope that this change will help address some member concerns regarding the distribution of influence on Quirky, and will lead to a happier, more motivated community. It is also worth noting that any presale commitments from the pre-2011 system will still be honored. If you have any questions or concerns about this shift, shoot us a message at email@example.com, or post a topic in our support forum.