Let's collaborate on the redesign of JOULE
Here's the original entry: http://www.quirky.com/ideations/53320
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And the information that flushed out in the other entry and with community feedback.
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The firestorm with Joule is that it was meant to be many things to many people. One, a safety product, because the bathroom is where most kids get hurt in a home. Littles pull the cords to pull themselves UP and grab hot irons, burning hands. They also love to play in water and can knock the hot irons in the sink and get electrocuted. Making the thing sit on the sink and adding a foot or two in length, makes this more dangerous for the people hurt the most often.
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Making a stand that won't stop a unit from rolling off, will melt the cord and could start a fire. It's Less safe than owning one.
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Second point, Joule was to not let cords twist and break prematurely, saving having to replace it every year. The auto shut off would extend the life of the heating element on hair products as well. The replacement price points for the good ones is well over $100-$250: so the value for owners is upward of several hundred dollars. The market in the US is 10's of millions of buyers, each year. 800M worldwide, each year.
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Third, it was to have a shut of warning timer, so when women get sidetracked, they have a heads up to turn it on for longer. This, to me, was one of the most important things. Women raising kids have to pause and sign homework, find shoes, gym clothes, change babies, etc... If the thing goes off and has to reheat, they lose more time when running late for work. I raised my sister's kids when my brother went to Desert Storm and she went back to work. I KNOW this from experience, raising littles and having 5 sisters. These guys Don't Get It.
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This is also for the aging market and the crafters. Quilting and crafting are both $10B annual markets, on the upswing. And the population is aging. They use electric scissors and glue guns. Arthritis and carpal tunnel start affecting people in their teens and 20's.
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This is for guys who use corded tools, for more power. I've got an electrician friend excited beyond belief, waiting to own a bunch for his crew. They waste time winding and unwinding stuff all day long. I've got the head of facilities for a hospital system, who wants this in every toolbox and truck for his staff. Contractors will grab this up, having to stand on ladders and drill into ceilings, cross beams, flooring, etc... That twisted cord stops them in process, every time. What a pleasure to end that!



