Discussion 1: Objective

Objectives:
 
(1) Attracting as many people as possible to 'vote' so that valid market research data can be gathered about products, and potential products.
 
(2) Obtaining as much market research data as possible for ideas and products.

I'm thinking game will also have some "keep them coming back" characteristics, and I'm not sure we should limit the objective to "vote" (though it's what we'er gamifying right now).

How about this?
The objective of gamifying the Quirky eval system:
"A system so enjoyable, it can motivate people to both come and return to Quirky."