Does anyone know where this idea (Wrapster 2) came from? Is it a product extension?

I don't even think Matt knows, lol!

--Wrapster 2 has made it to the CMF phase of development.--
What won in concept phase?

Ok, original concept (pre-Wrapster 1). Simple piece of plastic that allows you to _quickly_ wrap the cords around, remains on the cord and stores easily, and can be hung from a pocket for support.
 
Wrapster v2 'winning concept' so far: A yoyo with no space to protect the headphones or the plug and no way to store it easily when not being used. Looks cute, but not functional at all.

Don't dare drop this at the top of a hill! ;-D