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James Clevenger's big idea…

The Light Let's Them Know

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Project Brief

Branding: Tagline

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LETS RECAP:
My kids want to wake up at 5 and 6am every morning. Every morning i shuttle them back to bed and loose valuable minutes of sleep.

i want a night light that has a built in clock, that changes color at 7am from yellow to green so that even my three year old can look at the color of the night light, and know that it is not time to wake up yet – until it turns GREEN!

Then i just have to blame the night light instead of trying and convince him/her that for some reason it is not time to get up.

The Problem

The Solution

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  1. N100300884_30375106_5700
    Nic over 2 years

    really, this is the choice?

  2. Dsc_6057
    Ryan Ackerman over 2 years

    It should be "The light that lets them know". Or if I had seen this earlier, I would have said "Nightlight by night, Wake Up light by Day!"

  3. Nycloud_2_
    Sergio Rodrigues over 2 years

    No. no apostrophe.

  4. Dsc00824partbw
    Aaron over 2 years

    Did you add the corrected one as a submission? If you have any left, you should and post on this one for everyone to vote for the other one.

  5. Img_0200
    James Clevenger over 2 years Submitter

    Should be "The Light Lets Them Know"....shouldn't have the apostrophe.

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