Branding: Tagline

Let our weekends be filled with clever taglines. Boom.

Our New Tofu Press.. or Pressto! as we’ve chosen to call it needs a snazzy little sentance.

Now, since pressto tell people say exactly what it is/does…. it would be nice if our tagline did.

PRODUCT BRIEF RECAP:

Tofu is way better and easier to cook when you drain all the water out of the block before you cut it up and throw it in the pan. No grease splatters, and it soaks up the flavors like a dry, tasty little sponge. Thing is, all the tofu-loving environmentalist hippies out there have no good way to drain that water out. Most people sandwich it between a bunch of paper towels and some heavy books, but that wastes paper towels.

So what we want is a hand-crank press of some kind that you can put two halves of a tofu block into, and squish the water out into the sink. It’d be faster and way more environmentally friendly than the paper towel method. A must-have addition to any tree-hugger’s eco-friendly kitchen!