techound1's big idea…
th1 Tape Stamp Logo 2
Project Complete!
Project Brief
Tape Stamp: Tape It Easy needs a logo!
Remember these points about Jim Young’s winning circular loading ID Concept:
HIGHLIGHTS
- Simple action – press and stamp
- Uses standard tape refill rolls
- Compact size
- Inexpensive – injection molded plastic snap together design with a couple springs and small metal rod
- Minimal force to make work
- Circular loading motion keeps the tape stamps coming out quick!
- Reliable loading and feeding
MECHANICS
- Flexible Wipers grab tape Securely and Flex to allow tape to unwind from it when stamping material down
- Always feeds the same length / / / Tape and Reels or Spindles will CHANGE THE FEED LENGTH
- Circular motion is Simpler and more Reliable than articulating return arms
Meet The Creative
Since the action of this product - stamping via a finger push, rather than the result of putting tape down itself - is the thing that sets it apart in the market, I elected to base these designs on the action of the stamp itself. Ideally, this new, fun action is the "thin slice" message the potential consumer picks up. For a primary font, I chose a one to match the ubiquitous "push button" graphic, and for the secondary font in this particular design I chose a blocky shape to reflect the dimension of the tape itself. Colors, of course, could be adjusted to the final product color selection.
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