Branding: Product Naming

So, It seems we are developing a new kind of arm sling. One that tells a story… and carries an awesome funky design.

The goal of this project is to name the product. Keep it awesome, please.

RESTRICTIONS:

WE ALREADY NAMED ONE PRODUCT USING THE WORD SLING. LETS AVOID HAVING OUR FIRST 2 PRODUCTS HAVE SIMILAR NAMES.

RECAP OF THE PRODUCT BRIEF:

A lot of people break their arms, and are required to wear slings. The problem with these slings is that they are boring, only the color blue ? Why can’t there be a pink sling for girls ? or a Powerpuff Girls Sling for young girls ?

Sling Stories are slings with pictures on how you got your injury, like falling down the stairs, saving a princess from an evil monster, rescuing a drowning kitten, or being a victim of Dick Cheney and other cool stuff.

These will be sold in hospitals and drug stores. Parents will buy these for their kids to make them feel better. Kids will love it, because they could show it off to their classmates and be a hero.

Injured people who wear slings, wear it for weeks or even months, give them something fashionable, something funny, something wearable