The standard toilet brush is square in shape, making it somewhat difficult to clean the toilet properly, especially under the rim. Most people just run the toilet brush around the lip (straight up) and think they are cleaning everything, but they are not.

Also, with the shape of the bowl, being round, the "square shaped" brush has difficulty in cleaning the bowl properly. When you get to the hole in the bottom of the bowl, the brush is normally not wide enough to clean it without splashing water all over the place.

There are MILLIONS of toilet brushes sold each year. Every household has one or two (I have 4 in my house for each bathroom). Toilet brushes wear out and people replace them, as the bristles crunch or pull out or you just have to replace them because it is ugly dirty. I have replaced two toilet brushes so far this year.

Quirky has developed a shower and bathtub scrubber, and a plunger, WHY NOT a Quirky TOILET BRUSH. But let's do something different, let's design a Toilet Brush that will change the way people look at Toilet Brushes, because it will be designed FOR the toilet, shaped for the toilet, and anyone can clean a toilet (without getting your hands dirty).

So, introducing, the NEW and IMPROVED Toilet Brush, SHAPED for your toilet for easy cleaning, and of course with a comfortable handle for better gripping.

This toilet brush is shaped just like a standard toilet, but with some extras.

It has "Under the Toilet Rim" bristles, so you no longer have to twist and turn to get under the rim. It is shaped like the bowl of the toilet, so no longer do you have to scrub at different angles. PLUS is is wider, so you no longer have to flip water out as you clean the hole in the bottom of the toilet, just clean around the edges, and move your way down comfortable without touching the edge of your toilet. NO way to get your hands dirty while cleaning your toilet.

Add a new comfortable handle and ANYONE can clean the toilet and get it sparkly clean.

One more possible new and improved toilet brush feature, have replaceable Toilet Brush heads. Even if Quirky can create a fancy, stainless holder for this New and Improved Toilet Brush, make it with replaceable heads, and include one in the package, so everyone will buy it. BUY one brush, with a second brush head in the package, when one wears out, just replace it. Then possibly sell replaceable heads at the store with your toilet brush.