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Ben Kaufman's big idea…

How often do you eat tofu?

Project Complete!

Project Brief

Research: Product Research

Lets embark on another research adventure.

Trying a different format this time.

Give your answers as comments (we’d like to have each question be a discussion)

Vote for the two questions you think is most important for us to pay attention to.

Boom.

Oh, and to RECAP WHAT PRODUCT 0003 IS:


Tofu is way better and easier to cook when you drain all the water out of the block before you cut it up and throw it in the pan. No grease splatters, and it soaks up the flavors like a dry, tasty little sponge. Thing is, all the tofu-loving environmentalist hippies out there have no good way to drain that water out. Most people sandwich it between a bunch of paper towels and some heavy books, but that wastes paper towels.

So what we want is a hand-crank press of some kind that you can put two halves of a tofu block into, and squish the water out into the sink. It’d be faster and way more environmentally friendly than the paper towel method. A must-have addition to any tree-hugger’s eco-friendly kitchen!

The Problem

The Solution

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Comments

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  1. No-avatar-three6
    Garry Crossland almost 3 years

    Occasionally, but only in restaurants.

  2. No-avatar-three6
    Nicolas Acosta almost 3 years

    dont feel it is a good question because us (most of the world popultation) eat meat and are not really intersted in tofu... My answer: Never

  3. American_pit_bull_terrier
    MichaelM almost 3 years

    Few times per year but do not prepare it myself

  4. No-avatar-three6
    Offbeat Mammal almost 3 years

    two / three times a month, but would like to eat more often

  5. No-avatar-three6
    leticia perez almost 3 years

    only at restaurants, once or twice a year

  6. No-avatar-three6
    Elcio Nakashima almost 3 years

    Never

  7. No-avatar-three6
    Flaver Flav almost 3 years

    once a week I eat. Never prepare, would love to prepare myself

  8. No-avatar-three6
    Nabil Hanke almost 3 years

    I never eat it, I'm ignorant of how to prepare it.

  9. No-avatar-three6
    Ellisa Calder almost 3 years

    a few times a month. however, even though i love to cook, i was unaware that tofu should be pressed dry after it was drained. this is a step in the preparation process that i have never tried and now knowing, want to cook tofu tonight and try it out.

  10. No-avatar-three6
    Marilyn Tarnowski almost 3 years

    I prepare and eat tofu about once a week. A tofu press would be a great "wedding present" or shower gift to all my vegan lovers, couples, parents to be, etc. BTW, I've even tried Sham-Wow (dedicated -- not allowed to be used on the floor, please!!)in a effort to save paper towels. Secret is to wash them several times to get the fuzz factor reduced, then squish and squash.

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