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TJ -- We're going to just have to agree to disagree. For every link you find supporting a survey, I can find one for why not to. In the end, it's still my opinion - v - yours.
Therein lies the problem with surveys as I see it -- they're merely a means of collecting opinions.
For me, I find the better gauge is to pay attention to reactions, and the only way to get a reaction is to do the thing and see how it goes.
I've not yet run across any survey that led to any quantitative change in anything. Regardless of what any survey finds, or the follow-up hiring of focus groups, analysts and best practice consultants (isn't the vision to get away from all that?), organizations are typically going to still do what they believe is best for them. The survey is usually just a placebo that made everyone feel better or justified about the actions that were going to occur anyway.
As I see them, surveys are a distraction to just gettin' on with gettin' on. However, if you differ, cool. Enjoy the survey. I pass.
TJ -- I'm cool with you disagreeing, no worries.
I do wonder though, what makes you think this organization has no information on their associates? They have gobs of information they can pull from our accounts, the web analytics we leave them as we go wondering through the site, our comments on the forum and blog, the ideas we give a thumbs up or down on, the ideas we choose to influence, the price we think potential ideas are worth, the items we buy, the type of ideas we submit, the ideas we share or retweet on social media. They know what devices and operating systems we're coming to the site on. They know who opens their emails at what time of the day, from what part of the globe, and how many times they clicked on a link. Heck, they even have the information Facebook shares with them when we tie that account to this login.
All that valuable information is gathered from us without the need of a survey. Furthermore, of the one million or so people who are part of this community, the likelihood of those who would complete such a survey are already the ones who are outspoken. They've made their opinions on how to improve the experience well known anyway. So really, what of any real value would be gained by adding yet another layer of complexity in the form of a survey?
Sorry, but no. I wouldn't do the survey.
We've become a survey driven culture. I'm asked to partake in a survey for the simplest of customer service experiences, increasingly everywhere I go. Worse, I'm asked to give a good ranking on this survey, and almost made to feel guilty if I don't.
No. We don't need more surveys to complicate matters. We just need honest, good experiences. Honest, good experiences bring people back. We're not all so different that we can't generally agree on or understand what is a good, honest experience.
Most (if not all) of the "evergreen" content people are looking for deals with influence, sales and payout. Personally, I'd much rather see a more robust Influenced section in my profile for this information that's searchable, instead of a dedicated forum section.
Regarding v 2.0 specifically, what would be awesome to see in the Forums would be a dedicated section that provides concrete status updates and timeframe for delivery of the new system, instead of the occasional post that teases that it's coming one day.