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We tend to put too much weight on names. As long as it connects with the audience you're trying to reach, then it's all good. Fashion brands don't get much more suggestive than French Company, UK (FCUK), and they seem to be doing ok with their audience.
Regarding the site: Not much to go on there. The background image focuses on "empire" rather than fashion. My first thought was that you were developing an urban architectural design company of some sort.
It would be helpful to use an image which features street fashion in the city, similar to what can be found on the Sartorialist blog (http://www.thesartorialist.com). That way, visitors make an instant connection to what the site is for, even if they don't read the description. Using the proper image should be enough of a call to action to motivate the type of audience you're looking for to sign up and be anxious to see what else develops.
Hope that's helpful, Brady. Best of luck with your venture.
That area is properly known as a "hero space", not a banner ad. It highlights the products that a good number of us make money from. Highlighting the products one sells was a good idea in the 90s as much as it is today.
Celebrate the heroes.
Link that works :/ -- Here ya go, and related discussion here -- https://www.quirky.com/forums/topic/44286