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Product Research

Our quirky design team is buzzing with excitement and energy here at the QHQ! With nights and weekends on lock down, we are ready and pumped to rock this Quick n’ Quirky!

In this project, we’ll need you to answer some key research questions so we can further define this products’ direction.

We particularly want to dive deeper into usability, end user, market and retail, color/material/finish, trends, and areas of possible innovation and improvement. The only way this is gonna work is if you’re completely honest. Take it away!

Check out the winning idea here.

Product Timeline

Results

Which of the following things do you bring with you when you go to the beach?
Which of the following things do you bring along to a tailgate or picnic?
Do you bring your own umbrella to the beach or rent an umbrella?
Which of the following problems have you experienced regarding your beach umbrella?
Do you usually bring a cooler to the beach?
When do you use your cooler?
What problems do you experience with your cooler?
Do you prefer to use ice cubes or ice packs in your cooler?
How would you prefer this umbrella/cooler system work?
Would you prefer this cooler be sold with an umbrella or work with your existing umbrellas?
Where do you typically keep your valuables while enjoying time at the beach or at a picnic?
How do you prefer carry the cooler?
How many people are you usually packing for per cooler?
What do you usually pack in your cooler?
How do you use your cooler when tailgating or picnicking?