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Kill the Germs. Keep the Towel.

Renew: Project Results


The Rachael Ray and Quirky communities came together and helped us select the winning idea for a reusable kitchen towel sanitizer. We’re about to finalize the design. Now we need your help to create and choose a tagline.

In this phase, we are asking you to come up with the product tagline for the packaging. This is a SUPER important aspect of our brand image, and is very visible at retail.

It needs to embody everything that Quirky stands for as a brand, be eye-catching and ‘sticky’. It has to draw people in while also describing the product solution.

Please refer back to the CMF to get a strong idea for this product look.

Some of our tag lines directly describe the product’s functionality in an irreverent way that is borderline snarky, such as Mugstir’s ‘Spoon That Hangs On Your Mug’ or Cordies’ ‘Keep Your Cables On The Table’.

Some of our tag lines are super short and punchy: Space Bar’s ‘More Space. More Ports’.

Some are somewhat abstract but employ literary devices such as rhythm and alliteration: Broom Groomer’s ‘Bye Bye Bunnies’.

Some play on/rip off somewhat famous lines, sayings, phrases etc, like Mantis’ ‘Let There Be Light’.

One last thing: we reserve the right to NOT pick a tagline if it does not make the cut.

Anyway, you get the idea… go to it!

See the Product Overview »


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