Product Research

Let’s get started on product research for John Aitchison’s horizontal toothbrush holder!

In this project, we’ll need you to answer some key research questions so we can further define this products’ direction.

We particularly want to dive deeper into usability, end user, market and retail, trends, and areas of possible innovation and improvement. The only way this is gonna work is if you’re completely honest. Take it away!

Check out John Aitchison’s original idea here.