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Product Research

Let’s get the ball rolling on Yolanda Jackson’s winning Slim Toaster submission.

This is your chance to chime in and start helping shape this product from the get-go!

Product Overview »

Product Timeline

Evaluation
1. Product Evaluation Time Left:
Research
1. Product Research
Product Design
1. Concept Phase
1. Cmf
Branding
1. Product Naming
1. Product Tagline

Results

Do you own a toaster?

If you answered, “Yes, but I never use it”...why not?

Why would you use a toaster oven over a toaster?

How accessible is your toaster?

How often do you use your toaster?

Where would you use this toaster?

Would you want to use this on the table during a meal?

Which of the following do you put in your toaster?

How do you see yourself utilizing the “slim” feature?

Which of the following problems have you experienced in regards to your toaster?

Which of the following features would you like to see included in this toaster?

How many pieces of toast would you expect a slim toaster to accommodate?