Concept Phase

Think desk toy with your cup of coffee.

We are treating this as an exciting and fun product that can be used to stop your coffee cup, coke can or glass from being knocked over on your desk. For this concept phase we will be searching for interesting methods to perform this task effectively and playfully. So don’t hold back during this early stage and let us see your thoughts.

Here is Marc’s winning submission for reference.

For now, don’t worry too much about where the the company’s promotional logo or message will go, we are mostly interested with nailing down a strong functional concept.

In this project, we want you to submit sketches, images, videos, and other visuals that illustrate industrial design directions for this concept. We’ll use the top concepts as a starting point for our final design direction. In this round, you’ll want to think carefully about the possibilities of Marc’s concept and don’t hold back on the creativity.