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Product Research

In this project, we’ll need you to answer some key research questions so we can further define this products’ direction.

We particularly want to dive deeper into usability, end user, market and retail, color/material/finish, trends, and areas of possible innovation and improvement. The only way this is gonna work is if you’re completely honest. Take it away!

Check out YC Chan’s original submission here for reference.

Product Timeline

Results

Do you use a digital camera?
What type of digital camera do you have?
If you were going to buy a new digital camera, what type would you buy?
What prompted you or would prompt you to buy a new camera case?
Do you have a portable (mini) tripod?
What problems do you have with your portable (mini) tripod?
What else would you like this camera case to hold?
How important is it that the tripod work for both landscape and portrait?
How do you carry your digital camera?
How protective do you need this case to be?
Do you prefer a hard or soft case?
How would you like this case to attach to various surfaces?
What is most important to you when purchasing a camera case