Product Tagline

The tagline phase is back!

In this phase, we ask you to come up with the product tagline for the packaging. This is a SUPER important aspect of our brand image, and is very visible at retail.

It needs to embody everything that Quirky stands for as a brand, be eye-catching and ‘sticky’. It has to draw people in while also describing the product solution.

Please refer back to the CMF Phase to get a strong idea for this product look. Here is a basic description of the product’s functionality to get the juices flowing:

• The inside face is soft neoprene to protect your camera.

• Outside face is neoprene with TPE grip net. TPE grip net helps the case grip onto surfaces.

• Embedded wires will give support to the case to position it.

• Soft material conforms to camera’s shape when closed. You unzip and unwrap the case to create the stand.

What is a Quirky tagline?

Some of our tag lines directly describe the product’s functionality in an irreverent way that is borderline snarky, such as Mugstir’s ‘Spoon That Hangs On Your Mug’ or Cordies’ ‘Keep Your Cables On The Table’.

Some of our tag lines are super short and punchy: Space Bar’s ‘More Space. More Ports’.

Some are abstract but employ literary devices such as rhythm and alliteration: Broom Groomer’s ‘Bye Bye Bunnies’.

Some play on/rip-off famous lines, sayings, phrases etc, like Mantis’ ‘Let There Be Light’.

One last thing: we reserve the right to NOT pick a tagline if it does not make the cut.

Anyway, you get the idea… go to it!