Tagline

so our ultimate cord wrap designed specifically for the apple notebook power adapters could use a catchy tagline.

Have at it.

You should know the brief by now, but here is jeff’s vision
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I dislike the cord attachment for the transformer. It is not convenient for sliding in and out of a laptop bag. My proposal is to make a retractable body with the same form factor as the current transformer that keeps it in a nice simple package. Attached are the messy cord example and a sketch of my proposal.