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EW, you ask, "So really what you want to do is just poop on the staff designs?"
That sounds like you assume most/all of the staff designs are poop-on worthy.
ha - no more cosmetic than discussing names and taglines.
I feel ya'.
Despite the complaints of both the inventors and the people who find real comparables - and worst of all, despite Quirky paying for then wasting an opportunity to actually tap into the comp-shopping ability of the world - the staff have refused to fix this for years, so....
I usually use it as an opportunity to leave a comment such as, "Unlike the first three comparables, my idea has... (then I list all the great features of my idea)".