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Columbo, I had the same issues with my SIMILAR to Squeak. I contacted them immediately after it was chosen saying it was similar to my submission they discarded less than 2 months prior.
I was told it was all about timing and that there was retail interest in it now when this other idea was live.
Mine was actually reviewed by the staff for the Rachael Ray brief and they dismissed it saying it wasn't a big enough problem or market to push it forward. The team that submitted Squeak (TWO of the team members saw and commented on my original idea) essentially added a squeegee on their version. This is something that could have easily come up in the design phase and isn't all that unique (ever used a windshield cleaner at the gas station?).
Somehow this addition of a squeegee to my original design now increased the size of both the problem and the market...REALLY? I went back and forth with Quirky about this only to be shut down completely well before the product launched.
I would have resubmitted my idea if I thought I could work around Quirky's reasoning for not selecting it in the first place, but how is one supposed to redesign an idea to INCREASE a problem and market size? Oh, yea...ADD A SQUEEGEE! I should have known!