Inventing for Wink: Unscrambling Egg Minder
Posted ago by Darryl
Last April, Quirky boldly joined hands with GE to build a line of app-enabled products that would launch both companies into the connected home. Wink is the intersection of crazy inventors, tomorrow’s technology, and the unstoppable Quirky product development machine.
We didn’t know what to expect when we opened the site up for submissions, but after reviewing thousands of cat-tracking, motion-sensing, light-switching ideas, we’ve learned a little bit more about how people want to use technology. More importantly, we’ve begun to define what we are looking for in an app-enabled product.
At its core, Wink is about tapping into signals and pockets of information that already exist in your home. Like a good boyfriend, your products should anticipate your wants and needs, perform well and reliably, and remove complexity from your life.
There are two goals of Wink product line:
1) To make products that work better.
2) To make products that think about you.
In this blog series, we’ll use some of the hero products in our Wink line to describe what makes a great Wink idea and why there’s so much potential in this category. We’ll explore what it means to insert WiFi into existing products and why that impacts the overall experience and drives value to the end user.
To start, let’s look at how Egg Minder makes an everyday item work better and smarter. This is the essence of Wink and the type of inventive leap that we seek out in your idea submissions.
There are people that eat out of the Chinese takeout box, and there are others who serve on a real plate. We’re not trying to make the egg carton obsolete, but we do want to show how greater utility can be achieved when your products start thinking about you.
A traditional egg tray has a single purpose– to keep your round eggs from rolling around on a flat surface. Without changing the way you would interact with the egg tray, we’re treating each new egg as a signal. Egg in, egg out. Information about which eggs are oldest and how many eggs are nesting may not solve sleuth mysteries, but it will change the way you think about and interact with product.
People love eggs and in a very basic way, knowing how many eggs you have offers piece of mind. On a larger scale, this familiarity makes Egg Minder a beautiful way to introduce app-enabled products to the masses. It works better than a traditional egg tray by taking a simple input and creating a piece of useful information. It only takes one invention to show that passive technology mixed with the Internet will allow people to do more with less effort.
The egg is a symbol of new life. It’s packed with protein and nutrients so that a baby chick can hatch or a wilderness explorer can eat breakfast. Egg Minder is our freshest egg and we’re excited to see how our Wink product line will continue to grow. Over the next few weeks, we’ll continue to look at trends that we’ve seen in submissions and use our upcoming products as guides to future inventing.
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Products that Work Better Together