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Enhancement submissions should be kept private for 2 weeks, then exposed for tweaking the next 2 weeks (submission deadline after the first 2 weeks). if the idea makes the cut, and Q deems it needs naming and tagline revamp those as well.
Before killing these ideas, the inventor could be asked to take a cut (say 20%) to send it back out to the community. Quirky should keep the features they like about the idea and ask the community to enhance the idea, if the product does not get improved then it result to killing the product.
The enhancement brief should be more like a report (lasting 30 days) including market value, research, and comparison (how to work around existing). Enhancement does not have to be a part of the regular development process (no, once a week releases, to over whelming).
If the idea does not survive the remake, then send it the archived library as suggested above.
You should see this one!