Reinvent the Bicycle

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The Quirky Moneyball Project

Case inside the frame


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About This Project


Having imagined “smart frame” technology, a revolutionary modular bike accessory system, we now need to decide what accessories we are actually going to create for the system.

The idea behind the “smart frame” system is to make a bike with limitless options. We will let users tailor their bike to their lifestyle by creating a series of accessories intended to seamlessly integrate with the frame of the bike. Users can change out these accessories depending on how they plan to use their bike that particular day.

So what do you want to ride with you? A lock? Speakers? Your lunch?

Tell us, and we will design accordingly. Watch it all happen here.