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Clinton -- I will never agree with that point. The key to success in anything (even in making personal endeavors successful to yourself only) is taking a general concept and bringing a clear and concise plan and vision to it in order to make it a reality.
Let's take another approach to your music example. Two musicians try to gain exposure for their demo. One burns a pile of CDs, quickly scribbles a name on it in sharpie and hits the streets, wearing whatever, and tries to shove a copy in the hand of any and every passerby in any general area, without any greeting or context whatsoever. The other artist puts their demo on iTunes, creates a nice businesscard with name, context, and online address to the demo, and hands these cards off to shoppers outside of a record store.
You're otherwise unfamiliar with either, but who's honestly gonna get your attention? Let's be honest here. Marketing and presentation matter -- even to you.
Of course, I know your rebuttal will be that the scribbled CD might have the better music on it. That's may be true. My rebuttal: A tree fell in a forest just now -- did you hear it?
My plan to lose 15 pounds is awesome too. But until I visualize (self market, if you will) the benefits of losing that weight in a way that I get psyched about, it won't happen.